Dutch dairy giant FrieslandCampina is restructuring its domestic fresh dairy production in the face of growing competition in its home market.
The company said today (15 September) that the changes would centre on two sites in Rotterdam and Eindhoven.
Go deeper with GlobalData
A spokesperson said the two facilities would be run by one management team, while customer service functions would be “integrated”.
The sites produce branded and private-label yoghurt, milk and pudding products and the changes will see the higher-volume lines produced in Rotterdam and smaller ranges made in Eindhoven.
The FrieslandCampina spokesperson said the company was seeing greater competition in the market, particularly on price, and the business wanted to protect its market share. “We are seeing a lot of pressure, a lot of price competition,” the spokesperson said.
Reports in the Netherlands claimed that the changes will lead to the loss of 64 jobs but the spokesperson insisted the reports were “wrong”.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe company, she said, would not talk about job losses as it would look to find alternative employment within or outside the company for the affected staff.
