The Dutch competition watchdog has cleared supermarket operator Jumbo’s move to buy local rival Super de Boer, it was announced today (7 December).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Jumbo struck a deal to buy Super de Boer in October in a deal worth EUR552.4m (US$818.8m). Super de Boer shareholders will meet to ratify the acquisition in Amsterdam tomorrow (8 December) and the transaction is expected to go through on Friday week.


Super de Boer chairman Jan Brouwer said today that he would resign from the role once the deal is complete.


Brouwer insisted he was “pleased” Super de Boer was “combining our strengths with Jumbo” and would remain available until the end of March as the two businesses come together.


“After having managed two listed companies, Schuitema and Super de Boer, for the past 14 years, I will now take the time to consider my future plans,” Brouwer said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact