Dutch retailer Laurus has fallen victim to the ongoing price wars in the Netherlands. With price cuts eating into declining profit margins, Laurus has announced its intention to sell two supermarket chains, Edah and Konmar.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


 


Laurus had previously undertaken a number of programmes designed to boost profits, all of which had experienced, at best, limited success.


 


“Although the new positioning of Edah and Konmar stores has yielded a significant improvement in sales, profitability is not expected to reach a satisfactory level,” the company said. Rather it intends to refocus its resources and invest a projected EUR36m (US$43.5m) into its 380 remaining supermarkets.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

 

Rivals Ahold and Schuitema have reportedly shown a considerable amount of interest in taking on the discarded supermarkets. Reports in the Dutch press have suggested that Schuitema, in which Ahold has a 79% stake, is considering purchasing Konmar, while Ahold is buying up stores to add to its Albert Heijn chain. Belgian firm Colruyt may also view this as an opportunity to move into the Dutch market by acquiring stores formerly operated by Laurus.  

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact