Dutch supermarket operator and wholesaler Sligro has acquired a stake in grocery ecommerce operation Superdirect.com.

A spokesperson for the retailer confirmed to just-food today (16 January) it has purchased a 25% stake in the online operator. Financial details of the deal were not disclosed.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

It is understood Sligro will act as a “main supplier” to Superdirect, which is currently in the process of starting up operations. The company will have a distribution centre in Barendrecht in the west of the Netherlands.

The retailer last week booked a like-for-like net sales increase of 1.9% for the 12 months to the end of December.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact