Dutch grocer Super de Boer has posted annual same-store sales of 3.7% during a year in which the company sold stores, cut jobs and changed its corporate identity.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Super de Boer, the Netherlands’s number two food retailer, reported 2007 sales of EUR2.1bn (US$3.1bn).


CEO Jan Brouwer said the result “more than compensated” for the loss of its Edah and Konmar stores, which it has sold in the last 18 months.


The company also changed its name from Laurus, consolidated its distribution network and cut head office jobs.


“The massive reorganisation of Laurus was successfully completed in 2007. We said farewell to the Laurus name, to continue under the name Super de Boer. As of now, our focus is on making Super de Boer even more competitive.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The company, in which French retailer Casino holds a 45% stake, will publish its profit figures on 5 March.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact