Netherlands-based Go-Tan has launched its namesake Indonesian cuisine range in the UK.
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The company, founded in the Netherlands in the 1950s by Indonesian immigrants, today (18 September) unveiled the range of products to be sold in the UK.
The Go-Tan range is already sold across Europe, with key markets including the Netherlands, France and Scandinavia.
The company, owned and run by the Go family, has signed a UK distribution deal with G. Costa, an arm of Associated British Foods. The business has already secured listings with UK retailers Tesco and Morrisons.
G. Costa will distribute the Go-Tan range alongside other Asian cuisine brands, including ABF’s Blue Dragon brand.
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By GlobalDataHowever, vice president Swan Han Go, son of the company’s founder, told just-food that Go-Tan has the credentials to succeed in the UK market.
“It will be difficult but we feel we can compete on quality – we don’t make any compromise on quality,” Go said. “We needed good distribution [in the UK] and [G. Costa] is a very strong partner.”
Go-Tan, based in the Dutch town of Kesteren, generates sales of around EUR15m (US$20.8m) a year.
