Royal Wessanen has announced that Ad Veenhof has stepped down as CEO, with immediate effect.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


In a brief statement issued today (24 February) Wessanen’s supervisory board said Frans Koffrie will act as CEO until a successor is found.


Koffrie is currently member of the board and he will relinquish this position.


The search for a successor is expected to be completed within a few months, the company added.


No reason for Veenhof’s departure was given and the company was unavailable for comment as just-food went to press.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact