Royal Wessanen has announced that Ad Veenhof has stepped down as CEO, with immediate effect.

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In a brief statement issued today (24 February) Wessanen’s supervisory board said Frans Koffrie will act as CEO until a successor is found.


Koffrie is currently member of the board and he will relinquish this position.


The search for a successor is expected to be completed within a few months, the company added.


No reason for Veenhof’s departure was given and the company was unavailable for comment as just-food went to press.

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