Dutch food group Wessanen and Rabobank’s Rabo Capital have agreed to merge their own-brand and private-label frozen snack operations.
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A new company will be created, unifying the activities of Habek Snacks and Wessanen’s production of ragout rolls (‘kroketten’), hamburgers, meat rolls (‘frikandellen’) and halal snacks.
“The initiative is taken to strengthen the competitive position and to deliver synergies in a further consolidating market,” Wessanen said today (13 April).
The newly-created company will acquire Wessanen’s manufacturing facilities in Bocholt and Tilburg, as well Habek Snacks’ facility in Deurne. In order to consolidate production, all manufacturing activities will be transferred from Tilburg to Habek Snacks in Deurne. The groups have begun a consultation process with affected workers.
Wessanen will own 60.6% of the shares in the new company and Rabo Capital will hold a 39.4% stake.
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By GlobalDataHenk Spoon, general manager of Wessanen, said that the deal would allow it to sharpen its focus on the group’s branded business. “Wessanen is benefiting from the synergies that consolidated production in this mature market will deliver,” Spoon said. “Simultaneously it allows Wessanen to focus on its declared strategy of building brands like Beckers.”
