An advertisement launched by the Pure Food Coalition, which depicts a human head on a sheep’s body, has been slammed by ACT deputy leader MP Ken Shirley.
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Shirley said that he would be placing a complaint about the anti-GM advert with the Advertising Standards Authority because it is “dishonest and an affront to the scientific process”.
Speaking to The Dominion, Shirley added: “The campaign is a foretaste of the type of emotive and misinformed pressures that could be exerted by the Greens should a left-of-centre government be returned.”