NEW ZEALAND: Curvy bottle responsible for increase in milk sales
A unit of Dairy Group , New Zealand's largest dairy company, has announced today (18 October) that daily sales of its 2 litre milk bottles had increased by an average of 14% since the beginning of the year. New Zealand Dairy Foods believe that the huge increase in demand has been prompted by a new "curvy" bottle design launched at the same time, which has "captured consumer's hearts and minds."
A unit of Dairy Group, New Zealand’s largest dairy company, has announced today (18 October) that daily sales of its 2 litre milk bottles had increased by an average of 14% since the beginning of the year. New Zealand Dairy Foods believe that the huge increase in demand has been prompted by a new “curvy” bottle design launched at the same time, which has “captured consumer’s hearts and minds.”
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