New Zealand dairy giant Fonterra has praised the achievement of the New Zealand government in making rapid progress towards establishing a free trade agreement (FTA) with China.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Chairman Henry van der Heyden said Fonterra was a strong supporter of a comprehensive FTA with China and praised the efforts of the government in bedding down a trade and economic framework in a relatively short timeframe.


“A free trade agreement will underpin Fonterra’s partnership approach to the Chinese dairy industry and ensure improved access to the world’s most dynamic and fastest growing economy,” he said.


Prime minister Helen Clark and trade minister Jim Sutton have announced details of the government’s progress, which includes the finalisation of a Trade and Economic Framework after only four months of discussions and the launch of a joint FTA feasibility study. It is expected that negotiations on a comprehensive FTA will get underway early next year.


China is now Fonterra’s fourth-largest export market by value, generating in excess of NZ$300m (US$192.2m) last season.  The bulk of Fonterra’s sales in China are generated from the supply of ingredients to companies manufacturing dairy products. A number of Fonterra’s consumer brands such as Anchor, Chesdale and Anlene are sold in China as well.  Fonterra formally opened a new office in Shanghai on 29 March 2004, the new head office of New Zealand Milk in China.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact