Goodman Fielder Milling & Baking are set to launch a new range of bread loaves, the concept of which was prompted by the current demographic trend in New Zealand.

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In the older age group, increasing numbers of New Zealanders are living alone, and the company hopes to cater for these with a range of half-loaves. Spokesperson Vicky Taylor explained for small households to always have fresh bread, it makes sense to buy smaller quantities of the commodity each time.

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