PepsiCo’s Australian unit has purchased New Zealand’s leading snack maker, Bluebird Foods, from Burns Philp for NZD245m (US$169m).

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Bluebird is a well-known NZ food brand, with a leading position in a number of segments including potato chips, corn snacks, multigrain snacks, extruded snacks and fruit and snack bars. The deal includes the Bluebird and Krispa brands and two manufacturing facilities.


“We’re delighted to be teaming up with Bluebird,” said Alex Stevens, managing director of PepsiCo Australia, the PepsiCo International unit into which Bluebird’s leadership team will report. “It is an outstanding business with excellent growth potential. I believe all our companies in the region will benefit by this new alliance, and I want to welcome all our Bluebird colleagues to PepsiCo.”


PepsiCo Australia comprises of The Smith’s Snackfood Company, Sakata Rice Snacks and Pepsi Beverages Australia.

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