An initiative to barcode every fresh produce item in the country is being launched this month by EAN New Zealand.
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Barcodes are generally too large to be applied to every piece of fresh produce, but EANs’s CEO Margaret Fitzgerald said that the company was circumventing this problem by using a four-digit price look up (PLU) system.
Fitzgerald said that the initiative is seeking to integrate supermarkets’ individual PLU coding systems with the larger EAN system.
