UK snack maker Nim’s Fruit Crisps has vowed to make children’s lunchboxes healthier with the launch of a dedicated range of air-dried fruit and vegetable crisps for kids.
Fresh from securing the largest ever amount on Tesco’s BackIT crowdfunding platform, company founder Nimisha Raja is using the renewed focus on ‘healthy eating’ as an opportunity to get her products listed with distributors and suppliers to schools in time for the school year in September.
Raja has invested all of the GBP22,761 raised and more into developing the new range and special packaging and already has agreements in place to sell them through independent retailers, schools and via the internet.
She is also in advanced talks with various distributors and a major retailer.
To mark the launch, the company has also teamed up with international charity ‘Hope for Children’ by joining their corporate partnerships programme – ‘Your Business, Their Lives’ – and will be donating GBP0.01 from every pack sold to improve children’s health.
Raja said: “We want to get behind the healthy eating campaign so have decided to launch a special range for kids, featuring new varieties such as carrot and courgettes.
“The packaging has been redesigned so it appeals to young people and, at just 32 to 53 calories per pack, the fruit and vegetable crisps are low in calories, high in fibre and Vitamin C and constitute one of your ‘five a day’.”
Raja said the products should not be confused with vacuum fried fruit & vegetable crisps as all its crisps are made from just one ingredient.
Nim’s fruit and vegetable crisps, which are fat, gluten and dairy free, are manufactured at its facility in Sittingbourne, with up to 70% of the produce sourced from British farmers.
More than GBP300,000 has been invested in installing fruit washers, slicers, peelers and a state-of-the-art drying machine to produce in excess of 140,000 tons of crisps every year.