Nissin Foods Holdings has reformulated its Cup Noodles brand in the US, reducing sodium, removing added MSG and removing artificial flavours.
The company said it is making “thoughtful nutritional changes” while maintaining the instant ramen noodles flavour.
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Nissin has cut sodium in its three best-selling flavours by more than 20% and all flavours by 15%. Artificial flavours have been switched for natural ingredients, the company noted.
“Listening to our consumers has always been at the core of what our company, and the Cup Noodles product in particular, was founded on,” said Al Multari, president of Nissin Foods USA. “Most recently, we asked our consumers what changes they’d like to see in our Cup Noodles product. They told us that without sacrificing taste, the three most compelling changes we could make to our recipe were: lower sodium, no added MSG and no artificial flavours. This is exactly what we’ve been able to accomplish. Our consumers rely on Cup Noodles as a convenient, affordable and quality meal to help keep them going – and now, they can feel even better about eating it.”
The changes have been rolled out nationwide. The brand will also launch its first-ever US national advertising campaign in November.
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By GlobalData
