Another Norwegian diet guru has joined forces with a national chain in order to capitalise on the current obsession with healthier foods.
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The new high-fibre coarse meal Grete Roede bread, handled by the Din Baker (Your Baker) chain, has started by selling about 100,000 units a month in an increasingly large and competitive market.
The Roede bread is lower in calories than traditional loaves and also contains sunflower seeds, flaxseed and omega-3 powder.
Norwegian eating habits changed markedly after the recent success of Dr. Fedon Lindberg’s glycemic index centred diet led to sellout demand for his own line of bread and grain products, as well as recommended foods such as cottage cheese and pulses.
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By GlobalData
