Vietnamese dairy manufacturer Nutifood has formed a joint venture with Australian peer ViPlus Dairy to co-found a new “international” brand.
Named ViPlus Nutritional Australia, the JV introduces GippsNature, a brand owned jointly by Nutifood and ViPlus Dairy.
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GippsNature will be launched as an “international premium nutritional brand” embodying Australia’s “nature-first” philosophy, the companies said in a statement.
ViPlus Dairy CEO Jon McNaught said: “ViPlus Dairy and Nutifood come from two different cultural backgrounds, yet we share a common goal, to develop some of the most nutritional, high quality milk formula products for Vietnam and other global markets with our new brand identity GippsNature.
“Together, with Vietnam our key focus, we will develop a range of nutritional products that will provide Vietnam families with quality, wholefood nutrition underpinned by Australian reputation for quality and food safety.”
The brand will focus on nutritional products spanning all life stages, from children and adults to elderly consumers, along with nutritional supplements.
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By GlobalDataGippsNature will first roll out in Vietnam in the third quarter of 2025, ahead of wider international launch.
Tran Bao Minh, vice president of Nutifood, added: “The upcoming GippsNature brand is the result of a long-term strategic partnership between ViPlus Dairy, with its proud 130-year-old legacy, and Nutifood, bringing creativity and deep market insight into Vietnam.
“Together, we co-develop every aspect from brand positioning, product innovation, market strategy, to full value chain operations.”
Explaining the rationale behind the partnership with ViPlus Dairy, Nutifood said the Gippsland-based company has “earned the trust of consumers across multiple countries with its internationally certified powdered milk products and longstanding brand reputation”.
ViPlus Dairy’s portfolio includes infant formulas, adult nutritional powders, pregnancy and lactation formulas.
Established in 2000, Nutifood runs six factories in Vietnam and one in Sweden. Its product range includes GrowPLUS+ for kids, NuVi for ages three-12 and Värna for adults.
In 2021, Nutifood said it launched the Nutifood Nutrition Research Institute in Sweden and collaborated with global companies such as BASF from Germany, DuPont from USA, and Switzerland-based DSM.
