Confectionery giant Cadbury has sold snack food brand Mother Earth in New Zealand, according to local reports.
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Mother Earth’s brand and assets have been bought by local firm Prolife Foods, for an undisclosed sum, the New Zealand Herald said today (7 October).
Prolife is looking to expand Mother Earth’s existing range and take the brand into “new categories”, the report said.
The Mother Earth brand is part of the wrapped health category across muesli bars, fruit sticks and oaty slices.
Cadbury has recently announced it is developing its Dunedin factory, which currently produces Mother Earth, as a specialist centre of excellence for chocolate assortments.
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By GlobalDataProlife Foods is among New Zealand’s largest privately-owned and operated food businesses, and one of the largest importers, manufacturers and marketers of nuts, dried fruit, healthy snacks, cereals and confectionery.
The company will add this acquisition to existing brands “Alison’s Pantry” in bulk self selection and “Value Pack”, a growing offering in the packaged nut, dried fruit and confectionery categories.
Prolife Foods’ founder and managing director Bernie Crosby said the purchase adds a new and “exciting dimension” to the business, according to the New Zealand Herald.
A spokesperson for Cadbury refused to comment on the sale when contacted by just-food today (7 October).
