Fonterra has appealed against Sumatra Tobacco Company’s use of the Angkor brand in New Zealand because of its similarity to the dairy group’s Anchor brand.

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Sumatra uses the Angkor name to market cigarettes in Southeast Asia. The Indonesian group is seeking to register a “wordmark” for the brand name in New Zealand to cover a wide range of products, including a non-dairy creamer.


According to local reports, Fonterra subsidiary NZ Milk Brands has opposed the move because of its similarity to Anchor.


A Fonterra spokesperson told the Dominion Post that the imported brand was “too close to our iconic brand”.


The case is scheduled to be heard in the High Court in August.

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