Fonterra has appealed against Sumatra Tobacco Company’s use of the Angkor brand in New Zealand because of its similarity to the dairy group’s Anchor brand.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Sumatra uses the Angkor name to market cigarettes in Southeast Asia. The Indonesian group is seeking to register a “wordmark” for the brand name in New Zealand to cover a wide range of products, including a non-dairy creamer.


According to local reports, Fonterra subsidiary NZ Milk Brands has opposed the move because of its similarity to Anchor.


A Fonterra spokesperson told the Dominion Post that the imported brand was “too close to our iconic brand”.


The case is scheduled to be heard in the High Court in August.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now