UK online healthy snack subscription retailer Graze has announced the launch of its products into 3,500 drug and grocery stores in the US.
The move follows the company’s debut into mainstream retail in the UK last year.
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Graze launched online subscription sales in the US in 2013, a move the company said “generated a US$34m run-rate in its first year alone and evoked a further $50m investment in the US operation to meet the phenomenal demand”.
CEO Anthony Fletcher said: “Graze starting online and going from clicks to bricks shows how technology can rapidly create brands and products which are relevant to the American consumer today. For the past two years we have been collaborating with our grazers to launch hundreds of products into the American market through online. Now it’s time to sell the winners in retail stores.”
Graze said the popularity of healthy snacks “is overtaking the traditional snacking market, which in the US alone is worth some $38bn”.
The company said its online business has created more than 1,700 products which are all free from artificial additives and preservatives, 100% GMO free with no trans fats or high fructose corn syrup. “The new in-store snacking category opens up a new significant revenue opportunity, allowing Graze to meet the demand of both existing and new consumers who want to have multiple activation points for purchase,” the company said.
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By GlobalDataGraze was founded in the UK in 2008 by the developers and logistics experts behind the technology that powered LoveFilm. The company’s US office is based in Silicon Alley in New York.
