Orkla has extended its domestic nut snacks brand Polly into peanut butter.
Polly Peanøttsmør is among a clutch of new products Orkla has launched into the Norwegian market.
The company has also launched a no-added-sugar version of its Nugatti chocolate spread.
An Orkla spokesperson told just-food it wanted “to take advantage of the brand strength of Polly and stretch the brand into other categories”, noting the company already sells Polly chocolate bars.
“In addition, the peanut butter category has relatively few players and we want to take advantage of our strong presence in the sweet spread category with already strong brands as Nugatti, Sjokade, Banos and Sunda,” the spokesperson said.
Orkla, meanwhile, is looking to meet interest among parents to reduce their children’s sugar intake with the new Nuggati chocolate spread.
“Nugatti is the favourite chocolate spread in Norway. Children want to eat Nugatti every day, parents wants to reduce the daily intake of added sugar. And since Nugatti original contains added sugar, we as a market leader needed to launch a Nugatti without added sugar,” the spokesperson said.