Nordic food group Orkla has invested in recently launched Norway-based baby-food start-up Grogro.
Details of the investment, conducted through Orkla’s venture capital fund Orkla Ventures, were not disclosed in a statement from Grogro, which produces porridge, smoothies and fruit pouches for toddlers.
The partnership will see Grogro roll out its products in Norway and Sweden, with Orkla an “active shareholder” and partner.
Grogro said in a statement posted on LinkedIn: “We are very proud that Orkla supports our purpose of ‘making wholesome baby food because good health is formed in childhood’ and have faith in our capability as a team to execute our business strategy and plan.
“Having the backing of Orkla means we can accelerate building Grogro. This is not only about receiving funding but about benefiting from Orkla’s expertise and scale across the value chain. We are very much looking forward to a fruitful collaboration.”
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Grogro was co-founded by Rania Guirguis, who is chief executive of the business, and Chloe Koehler, who is its chief operating officer. Malin Bruset serves as chief investment officer.
just-food has asked Orkla for confirmation of the deal and more details on the launch.
