US condiments and soup maker Pacific Foods has made its debut in the breakfast category with the launch of a line of organic ready-to-eat oatmeal.
The oatmeal is certified organic, vegan, dairy and soy free and is made from non GMO ingredients.
The range is available in five flavours – Apple, Cinnamon Flax, Chia Power, Lightly Sweetened Maple and Brown Sugar.
“Most people who love steel-cut oats save them for the weekend because of the extra time and attention they require. With kids and pets and morning chaos, who’s got time to man the stove for thirty minutes?” said Kevin Tisdale, vice president of marketing for Pacific Foods. “Now, oatmeal lovers can cut corners on their morning routine because they know Pacific Foods didn’t.”
The oatmeal range is available in the hot cereal sections of conventional grocers across the nation with an SRP of US$2.99.