India’s fast growing consumer goods company Patanjali Ayurved is launching a major international expansion initiative with plans to export products to China, Bangladesh and some African countries, just-food has been told.
“We presume [that] there is a great potential for our herbal products [in those countries], so we are intensifying our efforts to make it available at large,” a spokesperson from the Uttarakhand-based company told just-food.
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He explained that the exports will mostly constitute natural food products and cosmetics. They will be available through third-party retail outlets, Patanjali-owned stores and online. “In China, there is a demand for natural and herbal products and people are looking for pure and healthy products from India,” he said. The company did not identify its African target markets.
The spokesperson said these Patanjali products will be sold at competitive prices, adding: “We are going to offer healthy and world class products as per the law of the land of the particular country,” he said.
Patanjali has already been augmenting its supply chain, investing in new manufacturing units and, according to the spokesperson, by 2020, the company will be able to make annually goods worth US$7.5bn.Export-orienteded units will be based in Noida, Haridwar and Nagpur,” he said.
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