Paulig is set to invest €12m ($14.1m) to expand production capacity for its Tex-Mex products its Berga plant in Barcelona, Spain.
In a statement, the Finnish food and beverage company said the investment, which “responds to the growing global demand” for Tex-Mex goods, will be used to install a new flour tortilla production line.
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The line is expected to be operational by the end of 2026 and create up to 30 jobs in the next five to six years.
It will be installed in the existing factory area in Berga, which is being “adapted to meet production requirements”.
Owner of the Santa Maria, Paulig, and Conimex brands said investment will enable it “to accelerate its market responsiveness by optimising existing infrastructure without waiting for new developments”.
Rolf Ladau, CEO of Paulig, said the investment “not only increases our production capacity but also supports Paulig’s vision of being a shaper of popular food culture, as we continue to expand our Tex Mex offering in Europe”.
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By GlobalDataThe growing global demand for world food, the company said is “reshaping consumer habits”, and creating “new growth opportunities for Paulig”.
“In this context, the investment represents a firm step to reinforce Paulig’s leadership in this market. It promotes a more agile, innovative, and consumer-focused production model, grounded in sustainability and local integration,” Ladau added.
Paulig’s Tex-Mex business makes up roughly half of its sales.
The company employs around 350 people in Spain and 2,400 globally, with a turnover of €1.2bn.
The latest investment, is part of Paulig’s broader strategy to expand in what it sees as “high-growth markets” like Tex-Mex and snacks, while also entering new segments such as Asian cuisine.
In December, Paulig acquired the Dutch brand Conimex from Unilever to strengthen its Asian food business in the Netherlands.
Conimex, known for its Asian meal makers, prawn crackers, soups, sauces, and seasonings, will be integrated into Paulig’s World Foods portfolio.
Paulig anticipates the acquisition will scale its sourcing and supply chain operations while broadening its product offerings.
It followed Paulig’s purchase of UK-based Panesar Foods in October, which makes sauces, salsas, and condiments.
