PepsiCo is to launch its US snack brand Cheetos in the UK.
Cheetos is to make its UK debut "primarily in the impulse channel", the company told just-food.
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Two single-serve lines – Cheetos Twisted and Cheetos Crunchy – will be available. PepsiCo is also looking to sell a Cheetos Twisted sharing bag.
The single bags are price-marked at GBP0.39 (US$0.59). The larger pack is priced at GBP1.
According to the PepsiCo website, Cheetos is one of 22 of the company's brands that generate a minimum of US$1bn in sales a year.
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