Snacks maker Pladis is planning to launch its biscuit brand McVitie’s in North America next year.
Pladis, the international snacks arm of Turkish food group Yildiz Holding, has this week been showcasing two McVitie’s products – Hobnobs and milk chocolate Digestives – at the Sweets & Snacks Expo trade show in Chicago.
At the time of writing, Pladis had not answered questions on which McVitie’s products it would launch in North America and whether retailers had agreed listings. The company had also not clarified if the brand would be launched in the US and Canada.
In a statement, Pladis said the launch of McVitie’s is part of its plans to expand its business in the US. The company is looking to expand its North American chocolate brands, Turtles and Flipz this year, with more products launched and packaging revised.
Without disclosing figures, Pladis said it “grew quickly” in North America during the second half of 2016.
Pladis predicts its sales in the US will account for around a fifth of the division’s market growth in the next two years – predominantly through “premium chocolate”.