US food licencing company Praim Group has struck a deal to create a line of all-natural chocolate bars for “cultural phenomenon”, toy brand The Mensch on a Bench.

Featuring the Moshe the Mensch character, Praim will launch two bars: Mensch Munch in milk chocolate and Gelt-Y Pleasure in dark chocolate. The kosher chocolate bars will begin shipping in June with an RRP of US$1.99.

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“It was impossible this past holiday season to turn on the news or open a magazine without seeing The Mensch On A Bench,” says Kerry Laramie, director of sales for Praim. “It’s a perfect fit for our portfolio and we’re excited to be part of growing this brand.”

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