US protein bar company ThinkThin has promoted Michele Kessler to the post of CEO and signalled it is eyeing expansion into complementary food categories.
Kessler has served as president of ThinkThin since January. Before that role, she was chief marketing and innovation officer at the company. She will replace founder and current CEO Lisanne Falsetto on 5 January.
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Announcing the move, ThinkThin indicated it is focusing on driving trial purchase of its existing product portfolio as well launching of new products in additional categories. “Under Kessler’s direction, ThinkThin will invest in building awareness and trial of the existing product lines as well as launching innovative new products that expand the brand in bars and into other on-trend categories,” the company said.
ThinkThin manufactures protein bars in the US, with listings in national retailers including Whole Foods, Trader Joe’s, Kroger, Walmart, Target, and Walgreens.
