Starbucks Coffee International (SCI), the wholly-owned subsidiary of coffeehouse giant Starbucks Coffee Co, will next week open its first outlet in Puerto Rico.
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The store, situated in the heart of Old San Juan, was developed by Starbucks and its local joint venture partner Puerto Rico Coffee Partners. The two firms created the Cafe del Caribe company, under an agreement in January of this year, to open and manage Starbucks stores in Puerto Rico.
“We are extremely excited to bring the Starbucks Experience to Puerto Rico,” said Julio Gutierrez, president of Latin America, SCI: “Puerto Rico represents a market that offers tremendous growth opportunities for Starbucks.”
Following the opening of the first Starbucks store, Cafe del Caribe, plans to open another 10 to 15 stores in the next 18 to 24 months. The second Starbucks store is scheduled to open in the San Patricio Plaza shopping centre later this autumn, followed by a third location in Plaza Caparra.
In Puerto Rico, Starbucks is introducing its new single origin coffee, Puerto Rico, which will be offered exclusively in the local market.
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By GlobalDataDean McPhail, president and CEO of Cafe del Caribe, added: “The introduction of a local coffee is an integral part of our uncompromising values in embracing the local culture.”
In addition to Puerto Rico, the first Starbucks store in Mexico is scheduled to open in September, followed by Greece at the end of this year. Starbucks is also rapidly proceeding with its strategic plans for the Latin American market, and is actively exploring opportunities in Argentina, Brazil, Chile, Colombia, Peru, and Venezuela.
