Starbucks Coffee International (SCI), a wholly-owned subsidiary of US coffeehouse behemoth Starbucks Coffee Company, has signed a joint venture agreement with Puerto Rico Coffee Partners to open a local chain of Starbucks stores.
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The new company, to be called Cafe del Caribe, will manage the day-to-day operations of Starbucks in Puerto Rico, and the first store is scheduled to open in San Juan by the end of the summer.
Julio Gutierrez, president of Latin America, SCI, commented: “We take great pride in our partnership with Puerto Rico Coffee Partners, and establishing Cafe del Caribe for the Puerto Rican market.
“Cafe del Caribe not only has operational expertise, but also shares our business principles and people values. We are looking forward to the opportunity to build trust with our customers, inspire great coffee moments in our stores, and become an integral partner in the local community.”
Dean McPhail, CEO of Cafe del Caribe, added: “We are very excited about this opportunity to offer the unique and personal Starbucks Experience to the Puerto Rican market. We believe that our coffee house environment will complement the rich coffee heritage and coffee drinking tradition of Puerto Rico.”
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By GlobalDataPuerto Rico Coffee Partners LLC is a division of Cafe Hawaii Partners. Cafe Hawaii Partners currently owns and operates 28 Starbucks Coffee stores in Hawaii and employs approximately 700 people.
In addition to Puerto Rico, Starbucks recently announced its plans to enter Mexico by the end of this year and continues to explore opportunities in Argentina, Brazil, Chile, Colombia, Peru, and Venezuela.
Since opening its first international store in Japan in 1996, Starbucks has successfully expanded into 24 international markets in the Asia Pacific, Europe and the Middle East. Starbucks plans to open its first stores in Germany, Spain and Greece later this year.
