Raisio has launched a bagged “on-the-go” alternative of its Harvest Cheweee snack bar in the UK.
Harvest Cheweee Fruit & Oat Bites is marketed as being a “healthier fruit-based snack created to keep on-the-go-children fuller for longer”.
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The new product is available in three flavours: Bananatastic, Verry Berry and Cocoalicious. The Fruit & Oat Bites are made from 100% natural ingredients, of which 80% is fruit. The product is also gluten-free.
Jodie Cavaye, Harvest Cheweee brand marketing manager, said: “Our shopper research shows that while existing fruit snacks are popular with consumers, they don’t address all of the key drivers around snacking, one of which is satiety. There is a real opportunity for healthier, high in fibre snacks within the children’s snacking sector and the launch of Fruit & Oat Bites taps into this area, bridging the gap between fruit snacks and cereal bars.
The snacks are available in 125g bags at an RRP of GBP1.69 (US$2.53).
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