Real Good Food Co., the UK bakery-to-desserts business, has bought the ISO2 Nutrition sports supplements brand from the administrators of Cre-8tive Health.
The deal, secured for what Real Good Food said was “a nominal amount”, will see the company take on ISO2 Nutrition’s range of bodybuilding supplements, whey protein and sports nutrition products.
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Based in Swindon, the business will be integrated with Real Good Food’s Garrett Ingredients business, which has supplied ISO2 Nutrition in the past.
Pieter Totté, Real Good Food’s executive chairman, said: “We are pleased to announce this acquisition, which is in line with our stated strategy of identifying and adding bolt-on businesses within our existing three pillars of cake decoration, premium bakery and in this instance food ingredients.
“Garrett’s has a long established relationship with the business and this enables us to enter a new and interesting channel, adding product and portfolio diversification, which is a deliberate move, as we decrease Garrett’s dependency on the dairy and sugar commodities markets.”
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By GlobalData
