Romanian bakery company Boromir has remained silent on reports that it is in talks to acquire Feleacul’s confectionery brands.


“We are unable to confirm this as we do not like to talk about things that are not formalised,” a spokesperson for Boromir told just-food.


Based in Cluj-Napoca, Feleacul produces a range of confectionery and milk products. Last year, the group reported turnover of EUR70m (US$109m).


According to local reports, if the deal goes ahead, the Feleacul brands would initially be manufactured at Boromir’s facility in Amylon Sibiu under a partnership agreement.

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