Romanian bakery company Boromir has remained silent on reports that it is in talks to acquire Feleacul’s confectionery brands.

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“We are unable to confirm this as we do not like to talk about things that are not formalised,” a spokesperson for Boromir told just-food.


Based in Cluj-Napoca, Feleacul produces a range of confectionery and milk products. Last year, the group reported turnover of EUR70m (US$109m).


According to local reports, if the deal goes ahead, the Feleacul brands would initially be manufactured at Boromir’s facility in Amylon Sibiu under a partnership agreement.

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