Dutch dairy giant Campina plans to open a production line every 18 months in Russia in a bid to double its turnover in the market and drive growth in low-fat products.
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Campina saw its profits in Russia jump 60% last year but the company believes it needs to invest to keep pace with demand for “less traditional” dairy products.
“The market for yoghurt is now stabilising and Russian consumers are becoming more interested in other, less traditional dairy products,” Bob Steetskamp, the head of Campina’s Russian business, said.
“It’s therefore essential for Campina to expand its dairy segments in Russia. This will create scope for innovative products with a greater focus on health and well-being.”
Campina serves the Russian market from its production site in Stupino, south of Moscow, which the company opened in 2000.
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By GlobalDataIn January, the company opened a production line at the facility for yogurt drinks, a product Steetskamp called a “great addition” to its range in Russia.
“At the moment we can sell more yoghurt drinks in Russia than we can produce. That’s a real incentive to seek new opportunities,” he added.
“We would of course need to invest in distribution capacity. We’ll need to expand our existing stable and solid network so that we can increase the number of out-of-home channels we can supply effectively.”
