Unilever is to buy Russia’s largest ice cream business Inmarko, the company announced this morning (4 February), in the latest bid to shake up its presence in the category.
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In recent months, the Anglo-Dutch conglomerate has revamped its ice cream business in North America and announced cuts to its business in France.
Unilever said today that the acquisition of Inmarko will boost its presence in one of the company’s “priority countries”.
Vindi Banga, Unilever’s president for foods, said: “Inmarko is a great brand that is well recognised by Russian consumers.”
Inmarko was founded in 1991 and is the largest ice cream business in central and Eastern Russia. The company generates EUR115m (US$171m) in sales each year.
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By GlobalDataUnilever has four manufacturing sites in Russia and sells a range of its products in the country, including Knorr soup and the Italian cuisine range Bertolli.
Inmarko chairman Dmitry Dokin said: “Unilever’s experience and resources will provide significant impetus for Inmarko’s brands.”
No financial details of the acquisition were released.
