As part of efforts to strengthen its management team, leading Russian food processor Wimm-Bill-Dann Foods has appointed Gary Sobel as head of its baby food business unit.
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Sobel previously spent 13 years at Procter and Gamble, where he held various positions in Canada, the US, the UK and Russia. From 2005, Sobel headed Dirol Cadbury, a division of Cadbury Schweppes, in Russia.
Tony Maher, CEO of Wimm-Bill-Dann, commented: “Baby food is becoming a substantial part of our revenue, alongside dairy products and beverages. We believe that the market for baby food will develop rapidly, expanding into new product niches and new regions. We have already managed to make Agusha the best-known baby food brand in the country. I believe that Gary, with his international experience and knowledge of the market, can accelerate the development of baby food and lead to a new level.”
