Russian food and beverage group Wimm-Bill-Dann has launched Russia’s first multi-category brand created especially for children from four- to nine-years-old.

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Zdrivers are an original set of products including milk, yoghurt and juice. All the products are healthy and functional, the company said.


Zdrivers packing is designed to appeal to kids, with prizes and stickers relating to the adventures of comic heroes.


The main sales markets for the products will be Moscow and St. Petersburg metropolitan areas.

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