Russia’s largest food retailer X5 Retail Group has announced plans to roll-out 20 Pyaterochka soft discount stores in the country’s southern region.
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The first two stores will open on 19 April in Krasnodar. Further stores are expected in the Rostov region at a later date.
“The launch of this project is an important step in execution of our strategy of multi-format regional expansion,” said Yuri Kobaladze, managing director of corporate relations X5 Retail Group. “Multi-format presence in a region allows us to widen our customer base and significantly enhances our operational efficiencies in the region. ”
X5 Retail already has eight Perekryostok supermarkets and one hypermarket in the south of Russia.
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