Massmart has confirmed plans to acquire South African fruit and vegetable supplier The Fruitspot.

“We can confirm that an application relating to the potential acquisition of Fruitspot by Massmart was lodged with the Competition Commission,” a Massmart spokesman told just-food today (12 July).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

He said that the acquisition is “consistent with the group’s stated strategy to grow our fresh fruit and vegetable proposition to customers”. The Fruitspot was established in 1989 by brothers Charles, Johnny and Lino Ferreria.

Wal-Mart Stores completed the acquisition of a 51% stake in Massmart in June after winning approval for the transaction from South Africa’s Competition Tribunal. One of the conditions of the tribunal’s approval was the establishment of a ZAR100m (US$14.6m) fund to help support the development of local suppliers.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now