Icelandic-style yoghurt maker Siggi's is launching a 4% fat whole milk yoghurt.
The line will be available throughout the US in four flavours: plain, vanilla, strawberry and rhubarb and mixed berries.
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The company said the range is high in protein and low in sugar. It is also free from artificial preservatives, thickeners, sweeteners, flavours or colours. It is also made from milk supplied by "family farms" that do not use growth hormones.
Siggi's whole-milk yoghurt has an RRP of US$1.69 for a 4.4oz cup.
