Simplot has launched a pre-prepared frozen meals range – Steam Whole Grains – under the Lean Cuisine brand in Australia.
Marketed as a "wholesome, convenient" meal, the new range comprises meals with two full serves of vegetables and chicken. Each meal uses "nutrient dense" whole grains such as red and white quinoa, brown rice, wholemeal couscous and wild rice.
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It comes in three flavours: Moroccan Chicken with Couscous & Lentils; Mexican Chicken with Brown Rice & Quinoa and Chicken; Chickpea Curry with Brown Rice & Quinoa.
Sam Laycock, general manager for frozen meals, potato and vegetables at Simplot, says the range is perfect for those with busy lifestyles looking for a tasty, healthy and convenient meal option.
"It’s a common misconception between consumers that frozen meals can’t deliver on being both tasty and nutritious, as well as convenient. There is no reason for consumers to compromise on taste and nutrition for convenient frozen meals because Lean Cuisine Steam Whole Grains has it all."
Lean Cuisine’s new Steam Whole Grains range is available in Woolworths Ltd and independent supermarkets. The products will be on sale in Coles supermarkets from 15 June. The lines have an RRP A$6.69 (US$5.17) for a 350g serving.
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