Singapore agribusiness giant Wilmar International has said it will try to hold talks with the Goodman Fielder board about its interest in buying the business after the Australian food manufacturer brushed off a A$1.27bn bid.

Goodman Fielder yesterday (28 April) labelled the offer from Wilmar and Hong Kong investment firm First Pacific “opportunistic” and said it “under-valued” the company.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

However, Wilmar insisted the bid was “compelling” and said it represented a “premium” of 27% above the volume-weighted average price of Goodman Fielder’s shares since the Meadow Lea butter owner’s profit warning on 2 April.

Wilmar, which owns 10.1% of Goodman Fielder, had sought access to the group’s books and said it would continue to do so.

“First Pacific and Wilmar note the announcement by the Goodman Fielder Board and will continue to seek engagement with the board about entering into due diligence aimed at bringing forward a binding proposal to Goodman Fielder shareholders,” Wilmar said.

Wilmar and First Pacific have drawn up plans to establish a joint venture to buy Goodman Fielder. The partners would each own 50% of the venture.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Wilmar insists a takeover of Goodman Fielder would give it an opportunity to “create a leading Asia-Pacific agricultural and consumer staples company”.

Earlier this month, shares in Goodman Fielder plunged more than 20% after it announced it would not meet its profit expectations for the 2014 financial year.

Goodman Fielder has had a challenging few years with profits and sales under pressure. It said it “remains focused on maximising shareholder value”.

It is looking to cut jobs to help lower costs by A$25m. The company also said it was reviewing the options for its dairy business in New Zealand and started to look at ways to “optimise” its daily deliveries of fresh bread.

After two years of losses, Goodman Fielder returned to the black in its last financial year, which ran to the end of June 2013.

Nevertheless, underlying EBIT from continuing operations fell more than 8% during the year. Revenue from continuing operations fell 3.9% to A$2.13bn thanks to lower sales volumes from Goodman Fielder’s bakery and grocery products. 

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact