US condiment company Sir Kensington's has secured investment from a group including private-equity firm Verlinvest and Vita Coco founder Mike Kirban.
The ketchup and mayonnaise maker said it plans to use the US$8.5m to grow its presence in North American natural grocery and foodservice channels, expand product offerings and "make key hires".
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Alongside Verlinvest and Kirban, investors included David Barber, co-owner of US restaurants Blue Hill and Blue Hill at Stone Barns; the co-founders of restaurant firm Sweetgreen through SWTLF Ventures; Andrew Essex, founder of US ad agency Droga5; and Chris Burggraeve, former global CMO of brewing giant Anheuser Busch InBev. The shareholders are part of the Belgian shareholder families behind AB InBev.
"With Verlinvest's investment, we're looking forward to continue bringing choice to the condiment market." said Mark Ramadan and Scott Norton, co-founders of Sir Kensington's. "Through this partnership, we'll be able to take what we've done at a small scale and bring it to more people than ever."
Sir Kensington's was launched in 2010. Its products are distributed in natural grocery stores, restaurants and hotels.
Last year, Verlinvest put money into UK gluten-free manufacturer Genius Foods.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
