US pork processor Smithfield Foods has launched a “premium” range of products it hopes will meet consumer demand for “higher quality” options.
The company said its new Prime range “raises the bar for fresh pork” in its domestic market.
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The products, to be sold under the group’s Smithfield and Farmland brands, come from hogs raised without using beta-agonist growth promotants, hormones and steroids.
“Not all pork is created equal and we’re confident that when consumers experience Prime they’ll be able to see the exceptional color and increased marbling, and taste the tenderness and flavour difference,” Dr Roger Johnson, director of pork quality at Smithfield, said.
