US-based start-up Green Park Brands is looking to secure a listing for its Hippeas snack brand with one of the UK’s four largest grocers by the end of the year.
Hippeas, launched into the UK last spring, is sold in UK retail outlets including pharmacy chain Boots, Holland & Barrett health-food stores and Waitrose, the upmarket grocer.
Speaking to just-food, Craig Hughes, Green Park’s European sales director, said the company was on-track to winning a listing at either Tesco, Sainsbury’s, Asda or Morrisons by the end of 2017.
“We’re in conversations with all four multiples,” Hughes said. “They’re all very interested in what Hippeas is bringing to the market. We’re bringing something very disruptive to the category, with a big personality. We’re offering something from a nutritional standpoint that currently is very different in the marketplace with protein, fibre, less than 100 calories and low sugar. Of course, we’re organic, it’s not our lead claim, but it’s something that consumers, are interested in. With all those claims, we’re naturally going to be on the radar of the top four multiples.”