California-based better-for-you snacking group Barnana has brought in Al Multari, a former senior executive at Japanese food giant Nissin Foods Holdings, as its new CEO.
Multari, who was CEO of Nissin’s business in North America, takes over the top job at Santa Monica-based Barnana from founder Caue Suplicy.
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Barnana, which makes banana and plantain-based snacks, bases its business on upcycling imperfect fruit into food products. Its lines include Organic Banana Bites, Organic Banana Brittle and Organic Plantain Chips.
Multari has more than 30 years’ experience in consumer packaged goods. Prior to working for instant noodle specialist Nissin, he spent 18 years at Nestlé’s US business, where he had roles in marketing and sales, including president of the company’s baking division.
Suplicy said: “Barnana has always been driven by an entrepreneurial spirit; Al brings a seasoned mindset, strategic outlook, and focus on structure that will both enhance this culture and strengthen the future of the business.”
Multari said: “This brand is at an exciting and pivotal point in its trajectory. We want to be flexible and innovative to look for new ways of doing things, to expand distribution, and further drive consumer loyalty and pull. What’s most fun about working in a company like this is there’s so much opportunity to grow and evolve quickly.”
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By GlobalDataBarnana has received backing from local venture capital firm Boulder Food Group.
